The Value of the Research Function: Seeing the Forest, Not Just the Trees
Back in the summer of 2010 a group of researchers engaged in a lively online debate concerning the client-side marketing research function. Specifically, the discussion focused on whether client...
View ArticleThe Making of Research Mechanics
The ongoing discussions concerning “DIY research” – its inevitability, its goodness (clients’ “innovative” research solutions), and the opportunity it provides professional researchers to gain closer...
View ArticleThe Key to Successful Executive Interviewing: Up Close & Personal
The researcher’s key to the executive suite is hanging in the spot where it has always been. Our entry into the consumer and other B2B worlds may have strayed towards mobile and online methods –...
View ArticleEmployee Research: 6 Reasons Why It Is Different Than Other Research Designs
The following is adapted from an article that ran in Quirk’s e-newsletter June 2010. Employees are vital to any successful company yet the importance of employee satisfaction research is often...
View ArticleDefining “Marketing Research” by Scientific Principles
Terry Grapentine and Roy Teas advocate in the spring 2012 issue of Marketing Research magazine for a revision to the American Marketing Association’s definition of “marketing research.” They argue...
View ArticleUnilever’s Qualitative Accreditation Program & Misdirected Quest for “Fresh...
Many researchers have discussed Unilever’s accreditation program for qualitative research. Among others, the Market Research Society, ESOMAR’s Research World, and Kathryn Korostoff (Research Rockstar)...
View Article
More Pages to Explore .....